The enclosed mall will provide a mix of uses with a strong emphasis on fashion and offer a wide range of shops and stores operated by local and international retailers. The combination of the dramatic central volume and the spacious shopping mall with lush landscaping, abundance of natural daylight, detailed signage programme together with the carefully selected materials, finishes and colours of the public spaces will create the total family shopping experience which will offer tenants a shoppers a unique balance of convenience and unique identity.
In addition to this, the building design is to be creative, energetic, dynamic, exciting and aesthetically pleasing. In particular, the architectural treatment of the entrance, the mall itself, and the cinema food court/ restaurant/ entertainment spaces are of crucial importance. These spaces must be highly attractive in both functional and visual terms.
The investor’s concept for the project is to continue the development of the already successful shopping mall in Krasnodar, the first in line of the OZ brand. The new OZ Fashion Mall, Moscow will aim to achieve even greater success and set a new standard in retail and entertainment not only on a regional level but also right in the heart of the capital.
The development of the next generation model endorses the principles of lean thinking allowing the client to further develop a supply chain partnership throughout Russia delivering best value in the design, construction and management of shopping and leisure centres with aim of passing this ethos to their customers – the Tenants – and their customers – the shoppers.
The investor has plans for creating further shopping mall projects in the Moscow region, based on the new evolved line of OZ brand.The developer has a very clear objective and aspiration as how their retail malls will look like and perform – this is encapsulated in their mission statement.
Their aim is to achieve ‘best in class’ retail malls.
The creation of a multi-faceted and integrated delivery team provides the Client with the means to achieve this objective. All the consultants are required to work closely and co-operatively with each other to achieve this objective.