Located in the thriving city of Moscow, Moskovskiye Ogni (the Lights of Moscow) regional shopping mall is the first of the planned series. This brand new chain of retail and entertainment centres will be seamlessly integrated into smaller local communities around the regional centres of Moscow. We hope this retail development will soon establish a shopping and entertainment destination for local residents.
Dyer’s role did not only include the overall architectural design for exteriors and interiors but with our creative team we developed the brand identity for this new chain of retail centres, which aim to provide much more than just shopping experience. Strategically located always next to a metro station these local centres will provide facilities for, students, children, families, young adults and office workers to spend quality time whether it is leisure, entertainment or working environment they require.
The exterior envelope captures the attention of pedestrians and drivers equally, but the significance of the development is culminating in the combined functional and aesthetic environment this building can offer. The top floor is a new experimental idea Dyer is introducing to the Moscow retail scene, an open communal space, which in some way emulates a city piazza in an internal environment. This space combines a large food offer of various gastronomic options; entertainment including Minopolis for kids, Ice-skating rink and a Movie theatre is at your fingertips while spacious lounges create more private zones either for relaxing or more delicate meetings.
The facades are a direct projection of the brand design and the interior world. The sharp cutting lines are inverted on the exteriors creating a dynamic movement on the elevations. Dyer has introduced innovative and interactive features. Sculptural GRG ceilings, illuminated bulkheads, prominent motif lighting have all added to the profile of the development as a modern city landmark.